Designer eyewear company Pretavoir, like many companies, had a dated website that didn’t do the quality of their products or service any justice, so were looking for a complete re-fresh.

Creating an interface and user experience that made finding and browsing their huge range of designer glasses as quick and simple as possible was primary goal of the re-design. The design also allowed the very varied and often striking assets from their brands to be used to both promoted specific deals or sale but also help to give each product page a specific brand look and feel.

Design