Hair care giant Paul Mitchell wanted to make a statement with their new website. With an strong and instantly recognisable brand, a very notable history and active on-going sponsorship and philanthropic activity, the new website had two very clear user journeys. With this in mind I used the homepage as a gateway into these two very clear routes, Products and Story.

Referencing the iconic white shampoo bottle with vertical Paul Mitchell logo as a fix brand and navigation panel on the left I backed this up with a bold use of typography re-enforced by their strong, highly polished imagery to create an experience that captures perfectly everything Paul Mitchell encapsulates.

Project carried out whilst working for Equator.

Design